MELA is the first label of Australian fashion designer Carmela Merenda and embodies the free spirited, constantly evolving and changing human.
“Born and raised in Australia but brought up in a Chinese-Italian home profoundly impacted the way I saw the world, my sense of identity and belonging and provided me with a thirst for understanding the world around me.”
In order to curate the vision for Wild card, the designer conducted extensive visual research into Chinese and Italian history including artefacts from museum archives, natural landscapes, various art forms and artists, historic buildings and sites, traditional textiles and dress forms. This was then interpreted into a variety of contemporary textures, including screen prints, digital prints and crochet patterns.
The elevated casual, fusion resort wear - street wear style of the collection and predominately neutral colour palette is inspired by the designer’s love of the laidback, coastal Australian lifestyle that she grew up around. The pieces take casual but cool dressing to a new level, elevating wearable and comfortable staples in luxury silk, wool and cotton fabrics with fresh prints and crochet textures that can be worn day to night.
@melabycm